Email Marketing – Still #1 Way to Engage Customers

Did you know that email is about 7 times more effective than social media and search engines when it comes to driving people to your website and generating leads? Email is still one of the most effective ways to connect with customers and drive them to your website.

Over 41% of mobile device owners have purchased in response to an email promo that they received and viewed on their mobile device. AND 80% of online shoppers and 71% of in-store shoppers say email offers influence them to buy. (source: Yesmail Interactive)

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Influencer vs. Brand Advocate: What’s the Difference?

Since I posted on brand advocates and why they are important to businesses, I’ve had people ask, “what’s the difference between an influencer and a brand advocate?”. Well my friends, the answer is quite simple: an influencer can be someone who knows about a business or product and supports it, while a brand advocate is an actual customer of a business and promotes them because of their satisfaction.

To help illustrate the difference, I came across this infographic (by Zuberance) that clearly details what separates the two and shows how influencers are becoming highly overrated when it comes to word-of-mouth marketing.

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