Bring Your Photos to the Next Level – ThingLink

Take your images to the next level with ThingLink and make them fun, dynamic and interactive.  There is no doubt that the end result will draw a wealth of attention from your viewers. You can add text or multimedia overlays to any of your photos or images. ThingLink allows for your to link to a video, promote an audio file, link externally and more!

For example, a home decor retailer could use ThingLink images to share room and home décor DIY suggestions and tutorials. The retailer could overlay on a photo of a DIY kitchen organizer with the prices of all the pieces you’d need to make it and links to a blog detailing the process. The links become visible when you hover over the image.

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Let’s Give Them Something to Talk About

How many times have you received an email, flipped through a magazine or visited a website, and thought “wow, there is absolutely nothing interesting or worthwhile to read, look at or even share”. Next, you promptly deleted the email, closed the magazine (maybe even recycled it right away) and actually clicked on an advertisement to just get away from the boring website.  You’re probably also thinking, “what happened to all the cool, engaging, fun stuff?”
But, the next thought you have is, “Geez, I hope I don’t publish boring content like this for my business”. (Yes, I hope to that that’s not the case for you either).

Now that we are fully integrated in an information and 24/7 updating society, we are constantly looking for the new shiny, exciting trends that are buzzing on YouTube, Facebook and Twitter, maybe even Pinterest.  And more challenging, trying to figure out how we can tap into the information world and create content that everyone is raving about on Facebook and Twitter to their followers.

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Storytelling: It’s Time To Tell Your Brand’s Story

“Purposeful storytelling isn’t show business, it’s good business. – Peter Guber”

When it comes to marketing it’s no longer about flashy ads that have a business telling you about the bells and whistles of their product or service. People have changed how they make purchasing decisions and which brands to trust. This change is a direct result of social sharing and the new technologies that allow people to share their reviews and experiences.

More businesses are looking towards their customers for creative promotion, using content marketing to build a relationship rather than focusing on the end purchase.  Marketing is now about storytelling and creating a conversation about customer experience.

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