As much as we may like to think otherwise, a book is judged by its cover. This applies to your business as well. As a business owner, you know it’s all about making first impressions, but with the Internet at the forefront, sometimes that first impression is made online before face-to-face contact.
Every day 90% of the information transmitted to the brain is visual. Your customers are visual people and they’re drawn to eye-catching graphics and images. Creative content is constantly being shared through websites, blogs, and social media. As a brand, you have the option to share someone else’s content or make your mark with your own branded content.