Let’s Give Them Something to Talk About

How many times have you received an email, flipped through a magazine or visited a website, and thought “wow, there is absolutely nothing interesting or worthwhile to read, look at or even share”. Next, you promptly deleted the email, closed the magazine (maybe even recycled it right away) and actually clicked on an advertisement to just get away from the boring website.  You’re probably also thinking, “what happened to all the cool, engaging, fun stuff?”
But, the next thought you have is, “Geez, I hope I don’t publish boring content like this for my business”. (Yes, I hope to that that’s not the case for you either).

Now that we are fully integrated in an information and 24/7 updating society, we are constantly looking for the new shiny, exciting trends that are buzzing on YouTube, Facebook and Twitter, maybe even Pinterest.  And more challenging, trying to figure out how we can tap into the information world and create content that everyone is raving about on Facebook and Twitter to their followers.


Here are four key questions to assist you in creating content that is share-worthy amongst your followers, and be of value to the audience that reads or sees it:

1. Can your audience find your content?  Have you used hashtags; did you use keywords; did you link to other content (on your own site or to outside sources); will you promote the content on all your platforms (i.e. Facebook, Twitter, website, email, blog, etc.)?

2. Can your audience read your content?  Is there a lot of content; did you break it up into small sections;  does your content provoke an emotional response; did you provide information in lists with numbers or bullets?

3. Can your audience understand the content?  Are you using the right content format (i.e. video, image, text); is your message clear; did you write to the reading level of your audience; are you using industry jargon; do you summarize your thoughts or main message at the end?

4. Does your content encourage the audience to take action?  Do you make a call to action; do you directly offer options for sharing on popular social media; do you share links to related content; do you encourage your audience to comment; is your content timely?

If you can say ‘yes’ to the above questions, then you are ready to share your content with your clients and followers. And once you have posted the content, be sure to track the response from your audience so you can identify which areas were successful (find, read, understand, and action) and where to improve for the next time you are inspired to share content.

On a final note….

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. Worry less about sounding professional and worry more about creating remarkable content that other humans can relate to.
– Ann Handley, Chief Content Officer at MarketingProfs”

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