How Public Relations Can Help Your Business

Everything you do or say affects your brand.  You are always in the spotlight. Whether you represent a company’s brand or your own personal brand, your actions and interactions have an impact. It’s your choice to decide whether it’s positive or negative.

“It takes 20 years to build a reputation and only five minutes to ruin it. If you think about that, you’ll do things differently. – Warren Buffet”

Relationships and communications remain the foundation for Public Relations.  Both are essential for an organization looking to reach and influence every audience that is relevant to them and are interested in moving beyond traditional media relations and publicity.

Public relations is about helping create positive, mutually beneficial relationships between organizations and their stakeholders. It focuses on making personable connections with clients through a variety of strategies and tools, and positively engaging audiences that matter to your business.

“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR. – S. H. Simmons”

Five Advantages of PR

1. Builds Credibility – PR focuses on building relationships and fostering word of mouth promotion.  People are more apt to support a business that they heard about from a friend or family, which is why social media is an essential communication tool to engage customers.

2. Target Market – A primary focus of PR is to place information right in front of the appropriate target market(s), especially when dealing with niche products and services. This approach ensures that the target market is being exposed to more detailed information than they would likely receive from other forms of promotion and marketing.

3. Lead Generation – A media placement that you receive from PR has long lasting impact, as the media often provides more space and time for explanation of a product or service. As such, a well written article in a newspaper is more likely to gain attention from a potential lead than a full-page print ad that you paid for (largely a result of credibility and third-party support).

4. Cost Effective – In comparison with marketing and advertising costs vs. return on investment, the costs for PR to create possible leads from reaching the right market has a much greater return on investment as a result from stronger relationships established. There is increased likeliness of the leads turning into actual sales.

5. Builds Brand Reputation – PR takes your entire business and places every aspect in the spotlight. It helps establishes an image for your business that reflects a more well-rounded organization and can help reduce the negative spin-offs from unexpected crisis in the future.

Still want to know more about PR? Learn more about what makes PR effective in comparison to marketing and advertising by reading this previous blog post, “Public Relations… Say What”, or contact us to book a free consultation to discover how PR can work for your business.

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