When it comes to marketing it’s no longer about flashy ads that have a business telling you about the bells and whistles of their product or service. People have changed how they make purchasing decisions and which brands to trust. This change is a direct result of social sharing and the new technologies that allow people to share their reviews and experiences.
More businesses are looking towards their customers for creative promotion, using content marketing to build a relationship rather than focusing on the end purchase. Marketing is now about storytelling and creating a conversation about customer experience.
Here are a couple of tips (infographic provided by Fathom Business Events) to help you create meaningful stories about your business: