Articles

How Public Relations Can Help Your Business

Everything you do or say affects your brand.  You are always in the spotlight. Whether you represent a company’s brand or your own personal brand, your actions and interactions have an impact. It’s your choice to decide whether it’s positive or negative.

“It takes 20 years to build a reputation and only five minutes to ruin it. If you think about that, you’ll do things differently. – Warren Buffet”

Relationships and communications remain the foundation for Public Relations.  Both are essential for an organization looking to reach and influence every audience that is relevant to them and are interested in moving beyond traditional media relations and publicity.

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A Social Media Plan: What Is It and Why Do You Need It

Who honestly can say they haven’t spent countless hours on social media, thinking that you are a marketing genius, only to realize you spent most of that time looking at other people’s great content and barely spending any time creating your own.  Or how about those days when you feel you just have no time to “waste” on Twitter, to see what’s trending in your industry and get in on the conversation. Mostly because you feel inundated with information from a vast news-feed that includes anything and everything – Oh where to begin!?

Fear not, you are not alone. It is common to feel overwhelmed by social media. Being connected with technology, the social media realm is constantly evolving and new networks and apps are appearing almost every week.  Having so many platforms, so many opportunities, it can make one unsure about how to effectively spend time online and how best to utilize social media to its fullest potential.

There is a way to make social media easy. The catch – before you reach that comfortable point, it takes research, planning, and creative thinking, all bundle together in a nice package.  This my friend is a social media plan, and it can make the online journey easier and more enjoyable to travel.

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Success is a Continuous Journey

There is no finish line to success. This may come as a surprise to some, as society often depicts success as the end goal to a career or life dream. When in reality, it seems more like a continuous journey with a meandering pathway filled with many obstacles and challenges along the way, but also opportunities and achievements.

In today’s work life, many businesses are pressured to reach success.  As such, one can wonder what is success?

Success, according Oxford Dictionary, means “the accomplishment of an aim or purpose; the attainment of popularity or profit; a person or thing that achieves desired aims or attains prosperity.

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Public Relations… Say What?!

Quite often I get asked, “So what is Public Relations?”. And over the years I’ve gotten pretty good at explaining what exactly it means, or at least what all is involved.  Here is an overview to guide you through what is PR and what elements are involved…

Public Relations (PR) is about building and maintaining relationships between a business and the public, including current customers, potential customers, communities, and the general public.

“Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals and serve the public interest.”

— As defined by the Canadian Public Relations Society

PR Planning Process

To define strategic, actionable goals, and an implementation approach and plan, to guide communicators and others in designing, preparing and executing a public relations campaign.

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Make Video Work For You: Reliable Lumber Products

Last summer, PR Savvy was approached by Reliable Lumber Products (RLP) about helping the company create a video that would assist them with presentations to new and potential clients, and highlight the services they offer.  With the help from We Point Media and Jeff Rogerson Photography, PR Savvy was able to provide RLP with an exceptional video that exceeded their vision and has proven successful for their staff at client meetings.  The final product was a video that would simple tell their story.

The video production process involved a full eight-hour day shoot at four locations throughout the GTA, and featured interviews with five loyal clients who love RLP services and have been using the company for hardwood floor installations for years.

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10 Things Your Customers Wish You Knew About Them (Infographic)

There is no better way to explain the importance of customer service and your relationship with a customer, then through a few words by Sam Walton, the founder of Wal-Mart, “There is only one boss: the customer. They can fire the whole company, simply by spending their money somewhere else.”

Here are 10 simple things to keep in mind about what the customers would like you know about them.

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Leadership and How to Make a Movement

The other day I came across this insightful video about what it means to be a leader, a follower and how to create a movement.  The video, “How to Start a Movement” features Derek Sivers and was featured as a TED talk back in 2010.

What’s interesting about Sivers’ analysis is that with a movement typically it is the leader who gets all the glory, when really it is the first follower who is responsible for establishing the leader as such and creating the overall movement.

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Bring Your Photos to the Next Level – ThingLink

Take your images to the next level with ThingLink and make them fun, dynamic and interactive.  There is no doubt that the end result will draw a wealth of attention from your viewers. You can add text or multimedia overlays to any of your photos or images. ThingLink allows for your to link to a video, promote an audio file, link externally and more!

For example, a home decor retailer could use ThingLink images to share room and home décor DIY suggestions and tutorials. The retailer could overlay on a photo of a DIY kitchen organizer with the prices of all the pieces you’d need to make it and links to a blog detailing the process. The links become visible when you hover over the image.

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3 Ways to Secure Leads Through your Linkedin Profile

Linkedin can be an excellent marketing and sales tool for small businesses.  Generally speaking, it is important for businesses to have a presence on Linkedin for a number of reasons, including being able to demonstrate your expertise, showcase your work portfolio and projects,  highlight your accomplishments, connections and much more).

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