Who honestly can say they haven’t spent countless hours on social media, thinking that you are a marketing genius, only to realize you spent most of that time looking at other people’s great content and barely spending any time creating your own. Or how about those days when you feel you just have no time to “waste” on Twitter, to see what’s trending in your industry and get in on the conversation. Mostly because you feel inundated with information from a vast news-feed that includes anything and everything – Oh where to begin!?
Fear not, you are not alone. It is common to feel overwhelmed by social media. Being connected with technology, the social media realm is constantly evolving and new networks and apps are appearing almost every week. Having so many platforms, so many opportunities, it can make one unsure about how to effectively spend time online and how best to utilize social media to its fullest potential.
There is a way to make social media easy. The catch – before you reach that comfortable point, it takes research, planning, and creative thinking, all bundle together in a nice package. This my friend is a social media plan, and it can make the online journey easier and more enjoyable to travel.
There is no finish line to success. This may come as a surprise to some, as society often depicts success as the end goal to a career or life dream. When in reality, it seems more like a continuous journey with a meandering pathway filled with many obstacles and challenges along the way, but also opportunities and achievements.
In today’s work life, many businesses are pressured to reach success. As such, one can wonder what is success?
Success, according Oxford Dictionary, means “the accomplishment of an aim or purpose; the attainment of popularity or profit; a person or thing that achieves desired aims or attains prosperity.
Quite often I get asked, “So what is Public Relations?”. And over the years I’ve gotten pretty good at explaining what exactly it means, or at least what all is involved. Here is an overview to guide you through what is PR and what elements are involved…
Public Relations (PR) is about building and maintaining relationships between a business and the public, including current customers, potential customers, communities, and the general public.
PR Planning Process
To define strategic, actionable goals, and an implementation approach and plan, to guide communicators and others in designing, preparing and executing a public relations campaign.