How Public Relations Can Help Your Business

Everything you do or say affects your brand.  You are always in the spotlight. Whether you represent a company’s brand or your own personal brand, your actions and interactions have an impact. It’s your choice to decide whether it’s positive or negative.

“It takes 20 years to build a reputation and only five minutes to ruin it. If you think about that, you’ll do things differently. – Warren Buffet”

Relationships and communications remain the foundation for Public Relations.  Both are essential for an organization looking to reach and influence every audience that is relevant to them and are interested in moving beyond traditional media relations and publicity.

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Public Relations… Say What?!

Quite often I get asked, “So what is Public Relations?”. And over the years I’ve gotten pretty good at explaining what exactly it means, or at least what all is involved.  Here is an overview to guide you through what is PR and what elements are involved…

Public Relations (PR) is about building and maintaining relationships between a business and the public, including current customers, potential customers, communities, and the general public.

“Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals and serve the public interest.”

— As defined by the Canadian Public Relations Society

PR Planning Process

To define strategic, actionable goals, and an implementation approach and plan, to guide communicators and others in designing, preparing and executing a public relations campaign.

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