Everything you do or say affects your brand. You are always in the spotlight. Whether you represent a company’s brand or your own personal brand, your actions and interactions have an impact. It’s your choice to decide whether it’s positive or negative.
Relationships and communications remain the foundation for Public Relations. Both are essential for an organization looking to reach and influence every audience that is relevant to them and are interested in moving beyond traditional media relations and publicity.
Quite often I get asked, “So what is Public Relations?”. And over the years I’ve gotten pretty good at explaining what exactly it means, or at least what all is involved. Here is an overview to guide you through what is PR and what elements are involved…
Public Relations (PR) is about building and maintaining relationships between a business and the public, including current customers, potential customers, communities, and the general public.
PR Planning Process
To define strategic, actionable goals, and an implementation approach and plan, to guide communicators and others in designing, preparing and executing a public relations campaign.