A Social Media Plan: What Is It and Why Do You Need It

Who honestly can say they haven’t spent countless hours on social media, thinking that you are a marketing genius, only to realize you spent most of that time looking at other people’s great content and barely spending any time creating your own.  Or how about those days when you feel you just have no time to “waste” on Twitter, to see what’s trending in your industry and get in on the conversation. Mostly because you feel inundated with information from a vast news-feed that includes anything and everything – Oh where to begin!?

Fear not, you are not alone. It is common to feel overwhelmed by social media. Being connected with technology, the social media realm is constantly evolving and new networks and apps are appearing almost every week.  Having so many platforms, so many opportunities, it can make one unsure about how to effectively spend time online and how best to utilize social media to its fullest potential.

There is a way to make social media easy. The catch – before you reach that comfortable point, it takes research, planning, and creative thinking, all bundle together in a nice package.  This my friend is a social media plan, and it can make the online journey easier and more enjoyable to travel.

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3 Ways to Secure Leads Through your Linkedin Profile

Linkedin can be an excellent marketing and sales tool for small businesses.  Generally speaking, it is important for businesses to have a presence on Linkedin for a number of reasons, including being able to demonstrate your expertise, showcase your work portfolio and projects,  highlight your accomplishments, connections and much more).

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Let’s Give Them Something to Talk About

How many times have you received an email, flipped through a magazine or visited a website, and thought “wow, there is absolutely nothing interesting or worthwhile to read, look at or even share”. Next, you promptly deleted the email, closed the magazine (maybe even recycled it right away) and actually clicked on an advertisement to just get away from the boring website.  You’re probably also thinking, “what happened to all the cool, engaging, fun stuff?”
But, the next thought you have is, “Geez, I hope I don’t publish boring content like this for my business”. (Yes, I hope to that that’s not the case for you either).

Now that we are fully integrated in an information and 24/7 updating society, we are constantly looking for the new shiny, exciting trends that are buzzing on YouTube, Facebook and Twitter, maybe even Pinterest.  And more challenging, trying to figure out how we can tap into the information world and create content that everyone is raving about on Facebook and Twitter to their followers.

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